The automaker launches RAV4 hybrid production in Kentucky, part of a $2bn investment to expand US electrified vehicle capacity.
Toyota has begun assembling the RAV4 hybrid at its Georgetown, Kentucky, plant, marking a key step in its $2bn US investment strategy. The move increases output capacity for electrified vehicles as the company prepares to start Highlander battery electric vehicle production in September.
The Kentucky facility has received over $12bn in total investment since opening and has produced 15 million vehicles. A new paint facility, expected to reduce carbon emissions by 30% and water use by 1.5 million gallons annually, is also under construction.
The expansion aligns with Toyota’s broader US electrification push, including plans to export US-built Camry sedans to Japan later this year. The Georgetown plant employs nearly 10,000 workers.