Quick Read – AAPL is down 9% to $284, setting up an entry before the July 30 earnings report where Wall Street targets $315. – Apple’s Services segment generates $31 billion per quarter at 32% margins, backed by a $100 billion buyback that grows shareholder stakes automatically….
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I keep hitting the buy button on Apple (NASDAQ:AAPL), and July is the month I am leaning in hardest. The pullback over the last month gave me the entry I wanted, and the catalyst I have been waiting on lands on the calendar in roughly four weeks. This is the position I have been adding to all year, and I am not done.
What pulls me back to the buy button is simple. Apple sells a device that 2.5 billion people refuse to put down, then rents them software, storage, music, and payments for the rest of their lives. The hardware locks them in.