I do most of our family’s grocery shopping—primarily at Costco, with a few supplemental trips to the local grocery store.
Earlier this week, I needed to pick up a 12-pack of Coke
I remember not that long ago being able to buy three 12-packs on sale for $10. This week, one 12-pack was $11.99, with no substitution in sight. Maybe that 3-for-$10 deal was the anomaly.
Or perhaps maybe companies have simply adopted the mindset that when they have pricing power, they should use it. It started with the supply chain disruptions during COVID, when higher prices made sense because costs were rising. But supply chains have largely normalized, and many of those price increases never came back down.