This week, we learn that Grupo Coppel, operator of one of Mexico’s largest department store chains, has partnered with predictive consumer intelligence platform First Insight to update the company’s merchandising and pricing strategies for its private-label apparel and footwear.
In other news, OtterlyAI has three new updates to its platform to improve workflows, while Lantronix Inc. raises money to fuel its growth Mexico’s largest department store chain partners with First Insight Grupo Coppel, which runs one of Mexico’s largest department store chains, said it has teamed up with First Insight, the predictive consumer intelligence platform, to power its private label apparel and footwear merchandising strategy across Coppel stores
More from WWD “Through First Insight’s AI decision tools, Coppel’s merchandising teams will translate predictive consumer signals into faster, more confident decisions about which private label products to develop, how to price them and where to invest in their assortment,” First Insight said in a statement, adding that the partnership supports the retailer’s broader $4.6 billion transformation growth strategy “and reflects Coppel’s continued commitment to keeping its customers at the center of its growth.” Terms of the partnership were not disclosed. First Insight said Coppel ran a pilot using its platform that was focused on women’s apparel, the retailer’s largest category. In that test run, 72 percent of styles “landed within the medium-to-high Value Score range, signaling a strong customer appeal across a broad base of products,” First Insight said in a statement, adding that the analysis also revealed pricing’s critical role in impacting purchase intent, “with a subset of products generating strong consumer sentiment that could be unlocked through pricing or positioning adjustments, giving Coppel’s team a more nuanced view of demand than sales data alone could provide.” It is those data-driven insights that can help the…