SoFi Technologies’ (NASDAQ: SOFI) stock is on a bit of a losing streak at the moment.
Its share price has tanked 31.7% in 2026 (as of June 26)
However, the fintech stock’s recent performance shouldn’t distract from what’s actually happening with the business. Product development remains management’s top priority. This is a strategy that investors should appreciate, as it indicates a focus on improving the customer experience.
Here’s how SoFi’s latest innovation could transform its growth trajectory. AI becomes a personal financial planner On June 2, the business launched SoFi Coach, an “artificial intelligence (AI)-powered chat that delivers personalized financial insights,” according to the press release. Users can link all of their financial accounts to SoFi.