The company attributes higher costs to a global memory chip shortage affecting production and supply chains.
Roku has increased prices for its streaming devices, with some models rising by as much as $50. The move follows ongoing disruptions in the global memory chip market, which have elevated production costs for hardware manufacturers.
The steepest price adjustments target the Roku Ultra, though the company did not disclose specific figures for all models. Memory chip shortages have persisted since 2020, driven by pandemic-related supply chain constraints and increased demand for electronics.
No immediate market reaction was reported following the announcement.