shoppers across Europe love their On, Crocs and Birkenstock shoes.
According to a May survey from UBS, shoppers across Europe love their On, Crocs and Birkenstock shoes. Proprietary data from UBS — gathered from credit card, debit card and account bank transactions — that tracks consumer spending shows which brands saw improved sales on a year-over-year basis, which ones saw declines and which were out of favor.
More from WWD For the month of May, the most recent period where data was available, the tally on European consumer spending found that the footwear brand winners were On, up 12 percent for the month on a year-over-year basis, Crocs up 8 percent and Birkenstock up 1 percent. Across the same data points, Hoka, Vans and Ugg were down on a year-over-year basis. UBS’ European data points were also available on total spend over a two-year basis.
Again, On, Crocs and Birkenstocks were clear winners, and Hoka also ranked high with consumers. UBS doesn’t comparable reports for U.S. consumer spend, but noted in a research report that spending intentions remain solid. While shoppers’ view of the economy has been impacted by inflation resulting from the Middle East conflict, other data points suggest that they remain resilient.