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On June 18, MNTN Inc. (NYSE:MNTN) and Upwave entered a strategic collaboration that would involve an integration that facilitates MNTN advertisers’ measurement and optimization of Brand Lift for their Connected TV campaigns
Through such an integration, marketers will have quicker access to information on how their MNTN Performance TV ads increase consideration, awareness, and other important brand indicators. Copyright: rawpixel / 123RF Stock Photo The collaboration will enable easy integration of Upwave’s measurement capabilities with the MNTN platform, which would yield a more efficient route from campaign initiation to analysis. Through a very streamlined click-to-measure process within MNTN, advertisers would be able to evaluate Brand Outcomes and gain faster access to results.
The collaboration makes it easier for more advertisers to assess and maximize brand effect by streamlining setup and facilitating a more self-serve experience. MNTN’s Chief Executive Officer, Mark Douglas, highlighted how this partnership will allow advertisers to achieve real-time results and help them understand strategies that are more effective. He stated: “Television is one of the most powerful channels for a brand to activate, but the outcomes need to be visible while campaigns are still running.