Earlier this year, I reported on McDonald’s launch of a $3 or less meal deal in an effort to win back its value status, targeting budget-conscious customers.
McDonald’s new “McValue 2.0” meals included: – The $4 meal deal: Consumers can order breakfast options with a McMuffin, hash browns and coffee. – The $3 and less: Customers will also find cheaper menus with items like a sausage biscuit or a 4-piece chicken McNuggets
This replaces the buy-one-add-one-for-a-dollar menu launched in 2025. After years of price increases, last year the fast food giant started pushing on new value deals as a means to attract more customers whose wallets have tightened by inflation. However, according to its latest earnings call, some of these strategies backfired.
Here’s what happened, according to the management. McDonald’s reports mixed second-quarter financial results McDonald’s reported mixed second-quarter financial results on August 5, highlighting that the fast food chain’s performance in the U.S. fell short of expectations. Q2 2026 McDonald’s earnings highlights: – Revenue was $7.10 billion compared to $6.8 billion in the same period of 2025. – Operating income was $3.34 billion, versus $3.23 billion in the second quarter of the prior year. – Net income amounted to $2.37 billion, which compares to $2.25 billion in the same quarter of 2025. – Diluted earnings per share were $3.38 versus $3.14 in the second quarter of 2025.