Diners have always turned to fast-food chains for wallet-friendly options, but as the affordability crisis continues, value menus have become increasingly important to consumers.
Value menus are the top factor diners look for when deciding where to eat, a recent YouGov report found
Some 66% of diners say they’d choose a restaurant with a value menu over one with a clean dining area, a healthy menu, or 24-hour service. We’ve covered the value menu wars pretty extensively here at TheStreet, from the different methods chains such as McDonald’s, Taco Bell, and Chipotle are using to the all-new offerings at places like Subway. The downside to these value menus is that they are typically intended to feed a single diner.
Sure, you can get a McDouble for less than $3, but to feed your whole family from the value menu, you’re still spending closer to $20. Until now. KFC recently announced a brand-new, family-focused value menu that lets you feed the whole crew for just $10.