Jim Cramer on Gap: “the Turnaround’s Not Playing Out as Well as We Had Hoped”

The Gap, Inc. (NYSE:GAP) was among the stocks Jim Cramer was focused on, as he discussed Mad Money’s latest game plan for the week. Cramer showed mixed feelings about the stock, as he commented: What… happened to the stock of GAP today? Last night, the retailer repo

The Gap, Inc. (NYSE:GAP) was among the stocks Jim Cramer was focused on, as he discussed Mad Money’s latest game plan for the week.

Cramer showed mixed feelings about the stock, as he commented: What… happened to the stock of GAP today?

Last night, the retailer reported a mixed quarter. Gap brand’s doing well, but Old Navy did a little worse than anticipated, while Banana Republic and Athleta also missed expectations. The reason the stock plunged over 50% today, though, is that Gap gave soft revenue guidance for the current quarter because of weakness in the Old Navy division.

It’s the largest division, and the company cut its full-year sales forecast even as they raised their earnings outlook. Now, the stock is now back to where it was in late 2023, which was just a couple of months after CEO Richard Dickson took over and started to orchestrate a real turnaround. So what do we do now with the stock?

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