Ford reported $23.9 billion in Q1 revenue, up 14%, driven by strong truck demand and 879,000 paid software subscribers at 11.4% margins.
Ford posted $23.9 billion in Q1 2026 revenue, a 14% increase, fueled by robust demand for F-Series, Bronco, and off-road trims. The company’s Ford Pro unit added 879,000 paid software subscribers, up 30% year over year, with margins reaching 11.4%. This recurring revenue stream contrasts with GM’s focus on cost discipline and share buybacks.
GM delivered a 41.31% EPS beat and 21.9% EBIT-adjusted growth to $4.25 billion, prioritizing margin discipline over aggressive EV investments. Ford, however, is investing $1.5 billion in EVs, with Model e guiding to $4 billion-$4.5 billion in annual losses. Both companies raised guidance, but Ford’s transformation narrative centers on its Universal EV platform and software growth.
Ford Blue’s performance, with off-road trims accounting for nearly a quarter of U.S. sales, underscores its strength in traditional segments. Meanwhile, GM’s U.S. market share fell to 16.5%, highlighting its shift toward profitability over volume.