The sale, part of a prearranged trading plan, reduced the executive’s direct holdings by 4% but left a substantial stake intact.
e.l.f. Beauty Inc. Senior Vice President Joshua Allen Franks sold 5,718 shares at $100.00 each on August 19, 2026, under a Rule 10b5-1 trading plan established March 3, 2026. The transaction totaled $571,800 and occurred as the stock closed at $99.65, slightly below the sale price.
The sale represented 4% of Franks’ direct holdings, leaving 144,309 shares, including 66,981 restricted stock units. The company’s market capitalization stood at $5.8 billion, with trailing twelve-month revenue of $1.8 billion as of August 20, 2026. The stock had declined 17% in the year leading up to the transaction.
The filing noted the sale was pre-scheduled and executed regardless of the stock’s recent performance, indicating no immediate market reaction tied to the transaction.