The new Detroit-style Domino pizza targets individual diners with customizable toppings and a one-topping version at $7.99.
Domino’s Pizza will introduce a personal-size Detroit-style pizza, named the Domino, on August 31, 2026. The rectangular pie, shaped like the company’s logo, is designed for customers who prefer individual meals over shared pizzas. A one-topping version will retail for approximately $7.99, while a two-topping option will be available under the Mix and Match Deal for $6.99 each.
The product features a buttery-flavored pan dough with baked-in Parmesan, customizable sauce, up to three toppings, and garlic seasoning. The company cited two years of research, including thousands of interviews, revealing demand for individually tailored meals. Traditional pizza often falls short when diners want different toppings, prompting the new offering.
Prices may vary by location, and the pizza will come in its own box. The launch follows independent testing and aims to compete with burgers, burritos, and sandwiches in the individual meal segment.