Apple hikes prices 20% due to memory cost crisis
Apple is raising prices on select Mac and iPad models by 20% due to a memory cost crisis.
The company’s decision is a result of a supply crunch in the memory chip market, driven by the artificial intelligence boom.
Memory manufacturers like Micron are reporting surging profits, while technology companies are paying sharply higher component costs.
Micron’s HBM supply is entirely sold out through 2026, and the company can only fulfill 50 to 66 percent of customer demand in some areas.