Apple Inc. (NASDAQ:AAPL) is one of the 15 Best AI Stocks That Will Make You Rich in 10 Years.
On June 26, 2026, Bloomberg’s Mark Gurman reported that Apple Inc. (NASDAQ:AAPL) is planning a major change to its Mac chip roadmap, citing people with knowledge of the matter
Apple is expected to launch a base M6 chip for entry-level Macs as early as this year while skipping M6 Pro and Max variants. Higher-end performance upgrades are instead expected to be reserved for an AI-focused M7 generation in 2027, with more significant computing and graphics advances. Gurman wrote that the shift should help meet demand for on-device AI capabilities and more graphics-intensive software.
On June 25, Evercore ISI noted that Apple made the “rare move” of raising prices intra-cycle across select Macs, iPads, and home devices. The firm called the hikes “a surprise,” saying increases of 17% to 25% across the core Mac and iPad lineup should help protect gross margins but could create demand friction. Evercore ISI maintained an Outperform rating and $365 price target on Apple shares, which were down about 5% to $277.65 in morning trading.