The cryptocurrency exchange will exclusively provide event contracts to Apex’s brokerage clients, expanding its reach in the growing prediction market sector.
Gemini (NASDAQ: $GEMI) has partnered with Apex Fintech Solutions to distribute its prediction market event contracts to brokerage firms. The deal makes Gemini the exclusive provider for Apex’s clients, enabling them to offer crypto-based event contracts without direct exchange connections.
Prediction markets, which allow betting on real-world events like elections and sports, have surged in popularity over the past year. Gemini joins privately held platforms Kalshi and Polymarket in competing for market share as demand grows. The move aims to diversify revenue amid weaker crypto trading volumes.
Gemini will handle execution and clearing for the contracts, while Apex expands distribution. The partnership reflects broader industry efforts to tap into prediction markets as a new revenue stream.