Wix shares rise 4% after announcing a collaboration with Google to embed its website creation tool within the Gemini AI platform.
Wix.com and Alphabet’s Google announced a partnership to integrate Wix’s Harmony website builder directly into Google’s Gemini AI service as a connected app. The move aims to streamline website creation for users leveraging AI tools, combining Wix’s design capabilities with Google’s AI infrastructure.
Wix shares climbed 4% following the announcement, while Google’s stock rose nearly 1%. The collaboration follows prior efforts by both companies to expand AI-driven productivity tools, though this marks their first joint integration targeting small businesses and developers.
The partnership reflects broader industry trends of embedding third-party applications within AI platforms to enhance functionality and user adoption.