It was encouraging to learn that Apple (NASDAQ: AAPL) plans to launch a revamped version of Siri — its virtual assistant powered by artificial intelligence (AI) — later this year.
However, the market still views the consumer technology company as an afterthought in the AI race, especially since its peers are spending so much money to expand their technical infrastructure
But Apple isn’t ignoring the trend. Here’s one metric showing that it’s definitely focused on AI. During its fiscal 2026 second quarter (ended March 28), the company reported year-over-year revenue growth of 16.6%.
This was the fastest top-line gain since the 2021 fourth quarter. The company’s research and development (R&D) expenses soared at a faster clip, rising 33.6% in the second quarter compared to the same period last year. This isn’t a new occurrence, but spending is accelerating.