The B2B publisher shifts its corporate identity to reflect expansion beyond publishing into media, events, and marketing services.
WTWH Media, the parent company of QSR magazine and other trade publications, has rebranded as Arrowfly. The move follows years of growth, including a 2022 partnership with private equity firm Mountaingate Capital and multiple acquisitions across healthcare, engineering, and foodservice sectors.
The company, which has operated for over 20 years, now positions itself as a broader media, events, and marketing platform. Its individual brands, including QSR magazine and the QSR Evolution Conference, will retain their existing names. CEO Matt Logan stated the rebrand underscores the company’s commitment to editorial authority and industry-specific communities.
Arrowfly’s expansion reflects a strategic shift toward diversifying revenue streams beyond traditional publishing. The rebrand does not alter the operational structure of its existing portfolio.