WPP’s like-for-like revenue fell 4.7% in H1 2026 but improved sequentially, with management citing progress on restructuring and 2027 growth targets.
WPP (NYSE:WPP) posted a 4.7% like-for-like decline in revenue less pass-through costs for the first half of 2026, reflecting ongoing challenges but sequential improvement. The company highlighted stabilizing trends, including a 2.8% decline in Q2 versus a 6.7% drop in Q1, aligning with prior guidance for a mid- to high-single-digit decline.
Management attributed the progress to new-business momentum and the Elevate28 restructuring plan, which aims to streamline operations into four units: Creative, Media, Production, and Enterprise Solutions. WPP Creative and Media saw sequential improvements, while Production continued to grow, supported by recent wins.
The company expects to return to growth in 2027, with an acceleration phase beginning in 2028. CEO Cindy Rose stated the business is on track with its stabilization phase, citing clear evidence of progress across key indicators.