Wix aims to achieve a 60% non-GAAP gross margin in H2 2026 while sustaining low-to-mid-teens revenue growth.
Wix.com Ltd. (WIX) outlined plans to target a 60% non-GAAP gross margin for its BASE44 platform in the second half of 2026. The company aims to maintain low-to-mid-teens revenue growth during the same period, balancing profitability with expansion efforts.
Management highlighted a dual AI strategy, separating Wix Harmony for visual drag-and-drop creation from BASE44, which focuses on natural language and code-based software development. The approach seeks to cater to distinct user needs while driving efficiency.
The guidance follows Wix’s ongoing investments in AI and automation, though no immediate market reaction was specified. The company’s outlook reflects confidence in scaling margins without sacrificing growth momentum.