About 1,000 employees — nearly one in five — are being shown the door at Wix, a move CEO and co-founder Avishai Abrahami has described as the deepest restructuring the company has ever undertaken.
In a public X post that went out to employees at the same time it went live, Abrahami pointed to two catalysts: the growing cost burden created by a strengthening shekel against a dollar-denominated revenue base, and the imperative to reorient the business around artificial intelligence
At the close of the first quarter of 2026, Wix’s headcount stood at 5,277, with Israel accounting for the majority — more than 60% — of that total, according to The Next Web. Once the reductions are complete, the company’s total workforce is expected to settle at around 4,200. Those losing their jobs will be reached out to one-on-one and given what Abrahami called personally tailored severance arrangements.
Because Wix collects revenue predominantly in dollars while its largest employee base draws salaries in shekels, the currency’s appreciation has quietly inflated the company’s cost base in ways that cannot be engineered away, Abrahami said. Against the dollar, the shekel gained approximately 14% over the course of 2025 and has added another 7% through the first five months of this year, according to The Next Web. On the AI front, Abrahami framed the moment as a fundamental shift in how companies operate. “We have witnessed the most significant shift in how companies are built since the invention of modern programming languages in the 1970s,” he wrote. “This is not just about adopting new tools — it is about rewiring how companies are built, how they think, how they manage and how they operate.” Reorganizing around AI also means stripping out hierarchy: Wix is collapsing its management layers to speed up decision-making, and has begun staffing a new category of role it calls xEngineer — a position conceived from scratch for employees whose work is centered on AI-native tools.