Whirlpool (NYSE: WHR), a major producer of home appliances, was once considered a reliable blue chip stock.
However, its shares have declined more than 40% this year
Let’s see why it disappointed the market, and if it’s the right time to buy, sell, or hold its beaten-down stock. What happened to Whirlpool? Whirlpool sells a wide range of home appliances under its namesake brand and other well-known brands, including Maytag, KitchenAid, Jenn-Air, Amana, and InSinkErator.
It generated two-thirds of its sales in North America in 2025, and the U.S. is its largest market. Whirlpool’s growth is heavily dependent on the U.S. housing market, which drives sales of new home appliances. When low interest rates fueled the housing market’s post-pandemic boom, Whirlpool’s sales rose, and its stock closed at a record high of $195.82 on May 7, 2021.