Weibo reports a decline in monthly active users to 562 million while prioritizing recommendation feeds and video content growth.
Weibo’s monthly active users (MAUs) dropped to 562 million in March 2026, down from prior periods, while daily users averaged 254 million. The decline reflects ongoing challenges in user retention amid competitive social media landscapes.
Management highlighted a strategic shift toward deeper integration of recommendation feeds and video content to counter slowing growth. The company aims to leverage algorithm-driven engagement to stabilize user metrics in the coming quarters.
No immediate market reaction was disclosed in the earnings call summary.