The luxury retailer reports $1.24 billion in U.S. sales for FY 2026, now accounting for 51% of group revenue.
Watches of Switzerland Group (LON:WOSG) is prioritizing U.S. growth and pre-owned luxury segments as its UK market stabilizes. The company’s U.S. sales reached $1.24 billion in FY 2026, up from $120 million in 2017, now representing 51% of total revenue.
Group sales grew at a 13.1% compound annual rate since 2019, with the U.S. expanding 26.4% annually and the UK at 6.3%. Executives cited resilient Swiss watch demand, driven by supply constraints, as a key growth factor.
The company confirmed FY 2027 guidance but declined to provide further financial targets, focusing on e-commerce and selective acquisitions to sustain momentum.