Walmart reduces Coca-Cola 24-pack prices to $9.97, aiming to attract shoppers despite thin 5% operating margins.
Walmart cut the price of Coca-Cola 24-packs to $9.97 from $14.97, a 33% reduction, as part of a broader summer initiative to lower costs on thousands of items. The move targets budget-conscious consumers but pressures Walmart’s already slim 5% operating margins.
In its most recent quarter, Walmart U.S. reported $117.2 billion in revenue and $5.9 billion in operating income. The retailer stated the price cuts are designed to help customers save during the summer season, though analysts question the sustainability of such discounts.
The decision follows speculation about external pressure, though Walmart has not disclosed supplier negotiations or long-term margin impacts.