The rebranding precedes the company’s Q1 2026 earnings report and aims to reinforce its market identity.
Victoria’s Secret will change its NYSE ticker symbol from VSCO to VSXY on June 2, 2026. The move is part of a broader effort to align its stock symbol with its brand identity ahead of first-quarter results.
The company previously traded under VSCO, which it retained following its 2021 spinoff from L Brands. No prior ticker change announcements were made in recent quarters, and the shift does not reflect a corporate restructuring.
The new ticker will debut before the market opens on the specified date, with no immediate trading impact expected.