UK soft drinks firm Belvoir Farm is launching a functional drinks brand in its domestic market – Happi.
The range includes two SKUs, one called Happi Hydration and the other Happi Digestion. “Designed to deliver both great taste and genuine wellbeing support, the range offers a simple, accessible way for consumers to feel good about their choice of refreshment day to day,” according to a statement from Belvoir Farm
Both drinks carry a RRP of £1.75 ($2.31) and they are being sold in the UK through Amazon and TikTok Shop. They are manufactured in the UK by Belvoir. They are also available through wholesale stockists Cotswold Fayre, Norfolk Minerals, Shire Foods, and Springvale Foods.
Belvoir declined to disclose with Just Drinks the details on further retail listings plans, given “these are active ongoing conversations”. The group doesn’t plan to sell the brand outside of the UK. When asked on the strategic reasons for the launch, Belvoir told this publication that it “introduced Happi to disrupt a functional beverage market forced to compromise between health benefits and great taste”.