Fewer UK drivers changed insurers in 2025 as stable premiums and lower vehicle values reduced incentives to shop around.
UK motor insurance switching fell to 27.6% in 2025, the lowest level since 2018, down from 29.2% in 2024. The decline reflects reduced consumer incentives to change providers amid stabilizing premiums and lower vehicle values.
The trend follows a period of significant premium inflation, which had previously driven higher switching rates. With pricing now more stable, many motorists see fewer savings from switching, leading to weaker market activity.
For insurers, lower switching rates may improve retention and cut acquisition costs but increase pressure to maintain customer satisfaction and differentiate through services like digital claims handling.