Traeger Sets $435M-$465M Revenue Target for 2026, Eyes Lowe’s Expansion

The grill maker projects 2026 revenue between $435M and $465M as it prepares a nationwide launch at Lowe's in spring 2027. Traeger announced a 2026 revenue outlook of $435M to $465M during its Q2 2026 earnings call, framing the year as a transition period under Project Gra

The grill maker projects 2026 revenue between $435M and $465M as it prepares a nationwide launch at Lowe’s in spring 2027.

Traeger announced a 2026 revenue outlook of $435M to $465M during its Q2 2026 earnings call, framing the year as a transition period under Project Gravity. The initiative aims to streamline operations and refocus the company for long-term growth.

The projected range follows a period of restructuring, with management emphasizing cost simplification and strategic realignment. No prior-year comparison or consensus estimates were disclosed in the call.

Traeger also revealed plans for a nationwide launch at Lowe’s in spring 2027, signaling expansion in retail partnerships.

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