Target reports 8.9% digital sales growth in Q1, driven by same-day delivery expansion and advertising revenue strength.
Target Corporation posted a 6.7% year-over-year increase in first-quarter net sales to $25.4 billion, with comparable sales up 5.6%. Digital comparable sales grew 8.9%, fueled by a 27% surge in same-day delivery services.
The retailer expanded next-day delivery to over 50 U.S. metro areas, covering 60% of the population. Most store items qualify for the service, including 85% of in-store products. Non-merchandise sales jumped nearly 25%, led by advertising and membership revenue.
Target’s store-based fulfillment network underpinned its digital growth, offering same-day pickup and drive-up options. The company’s Roundel advertising and Target+ marketplace also contributed to the quarter’s performance.