Sportradar Group AG (NASDAQ:SRAD) is one of the best e-gaming and sports betting stocks to buy now.
The company’s freshest catalyst came on June 8, when it announced a multi-year global agreement with Kalshi, positioning Sportradar as an official data and solutions provider for the prediction-market platform
The agreement is important because prediction markets are becoming an adjacent growth lane to traditional sports betting. Under the deal, Sportradar will provide Kalshi with premium sports content and services across major properties, including MLB, NHL, MLS, and UFC. The company will also supply official sports data, live odds, real-time fan engagement tools, customer acquisition solutions, and integrity services, including its UFDS AI system and Sportradar Integrity Exchange.
That gives SRAD a clean infrastructure angle. Instead of competing directly as a sportsbook, Sportradar is selling the data, odds, integrity, and engagement layer that betting and prediction-market platforms need to operate at scale. The story also extends beyond Kalshi.