Sofi CEO Anthony Noto Has Bought the Dip 3 Times This Year. Should You?

Quick Read - SoFi (SOFI) CEO Anthony Noto has been quietly putting his own money to work in his company’s stock all spring. - For a retirement-focused investor, the real question is whether the thesis Noto appears to be underwriting justifies owning this stock through a... <p

Quick Read – SoFi (SOFI) CEO Anthony Noto has been quietly putting his own money to work in his company’s stock all spring. – For a retirement-focused investor, the real question is whether the thesis Noto appears to be underwriting justifies owning this stock through a…

rate-cut year. – The analyst who called NVIDIA in 2010 just named his top 10 stocks and SoFi Technologies wasn’t one of them. Get them here FREE

SoFi CEO Anthony Noto has been quietly putting his own money to work in his company’s stock all spring. According to Form 4 filings, Noto made open-market purchases of SoFi Technologies (NASDAQ: SOFI) common stock on March 2, March 17, May 8, and May 11, 2026, accumulating a total of 116,323 shares at prices ranging from $15.73 to $17.88. The most recent buys, two purchases of roughly $250,000 each in mid-May, came as the stock traded near multi-month lows.

The pattern matters because Noto bought lower each time. He paid $17.8842 in early March, then stepped in again at $15.7305 on May 8 and $16.0039 on May 11. With SoFi down 38.24% year to date through May 27 and closing at $16.17, the CEO has been adding into the selloff with conviction.

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