Samsung Electronics announced Tuesday the launch of a dedicated robotics division — called RX, short for Robotics eXperience — bringing together the company’s work in the field as it searches for fresh engines of growth.
CEO TM Roh will oversee the division directly, the company said
Executive Vice President Lee Dongkun, who previously led robotics strategy at Hyundai Motor Group — including oversight of Boston Dynamics — will head the Robotics Strategy Team, according to Reuters. According to the company, RX will be responsible for steering robotics strategy over the medium and long term, spanning everything from foundational technology work to bringing products to market. Samsung said it intends to open robotics research outposts in the U.S., China, and Japan, positioning itself to tap into the talent and industry networks those markets offer.
Samsung stock rose 6.76% on the news, while the Kospi index was up about 4%. Samsung said humanoid robots are central to its plans, with the goal of boosting both output and end-user experience — beginning on factory floors and eventually reaching homes and retail settings. The company pointed to rapid progress in physical AI as a key factor improving the commercial prospects for robotics.