Evercore ISI reiterates Outperform rating on Roku, citing improved ad monetization from a new home screen launched May 27.
Roku (ROKU) stock climbed after Evercore ISI analyst Robert Coolbrith called the company a top pick, citing a redesigned home screen that enhances advertising revenue potential. The new interface, rolled out on May 27, aims to boost platform monetization through targeted ads.
Coolbrith maintained an Outperform rating on Roku, which is set to join the S&P 500 on June 22 alongside Marvell Technology and Flex. The analyst did not adjust price targets but highlighted the home screen update as a key catalyst for growth.
Shares of Roku rose in Friday trading following the note, reflecting investor optimism about the platform’s monetization strategy.