The seafood chain reintroduces its $24.99-$29.99 unlimited shrimp promotion after bankruptcy and widespread closures.
Red Lobster has relaunched its Endless Shrimp promotion for the second time in 2026, offering unlimited shrimp dishes at participating locations for $24.99 to $29.99. The dine-in-only deal includes new and classic menu items, such as Garlic Bread-Crusted Shrimp and Shrimp Linguini Alfredo.
The promotion was previously discontinued due to unsustainable costs, contributing to the chain’s financial difficulties. Red Lobster filed for bankruptcy earlier this year and has since undergone restructuring and restaurant closures.
The company aims to balance customer demand with cost control, avoiding past mistakes that led to significant losses. The revival comes as Red Lobster seeks to stabilize operations amid ongoing industry challenges.