Key Points – Orders improved in the second quarter, with net new orders up 6% year over year to 7,536 homes, even as revenue and EPS declined because of fewer closings and a lower average selling price. – Margins held up well, with homebuilding gross margin at 25% and incentives…
sing sequentially to 10.4%; management said disciplined land buying, lower costs and a better mix helped offset affordability pressures. – PulteGroup reaffirmed full-year guidance for 2026, including 28,500 to 29,000 home closings and gross margin of 24.5% to 25.0%, while continuing to shift toward build-to-order sales and invest heavily in land. – The Lock-In Effect Is Real—These 3 Homebuilders Are Betting on It PulteGroup (NYSE:PHM) reported higher second-quarter orders and reaffirmed its full-year delivery and margin outlook, even as revenue and earnings declined from a year earlier amid fewer closings and a lower average sales price. On the company’s earnings call for the quarter ended June 30, 2026, President and CEO Ryan Marshall said he was “extremely pleased” with PulteGroup’s operating and financial results for both the quarter and the first half of the year
He pointed to order growth across all buyer groups, reduced incentives from the first quarter and continued progress shifting the business back toward build-to-order sales. – Netflix, Pulte, and Mobileye Are Buying Their Own Dips—Should You? Second-quarter net new orders rose 6% year over year to 7,536 homes, while the value of orders increased 5% to $4.1 billion, according to Executive Vice President and CFO Jim Ossowski. Orders increased across first-time, move-up and active adult buyer segments, rising 5%, 4% and 12%, respectively.
Orders Rise, While Revenue and EPS Decline PulteGroup generated home sale revenue of $3.8 billion in the second quarter, down from $4.3 billion in the prior-year period. Ossowski said the decline reflected an 8% decrease in closings to 6,997 homes and a 3% decrease in average sales price to…