Pandora Taps Former R.e.m. Beauty CEO to Lead North America Unit

André Branch joins Pandora as North America president, replacing an executive who departed in February, to drive regional growth. Pandora appointed André Branch as president of North America, effective August 15, succeeding Luciano Rodembusch, who left in February. Branch

André Branch joins Pandora as North America president, replacing an executive who departed in February, to drive regional growth.

Pandora appointed André Branch as president of North America, effective August 15, succeeding Luciano Rodembusch, who left in February. Branch previously served as CEO of Ariana Grande’s R.e.m. Beauty and brings over 25 years of leadership experience in consumer and beauty sectors.

The Danish jewelry company cited Branch’s track record in driving growth and strategic execution as key to expanding its U.S. presence, its largest and fastest-growing market. Pandora plans to open a larger Maryland distribution center in 2025, reinforcing its long-term commitment to the region.

Branch will focus on deepening customer relevance, broadening brand appeal, and capturing growth opportunities in North America, according to the company.

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