On the Beach Group (LON:OTB) reported record first-half booking volumes for fiscal 2026 and reinstated full-year guidance, even as Chief Executive Shaun Morton said the travel market continues to face pressure from weaker consumer confidence, shorter booking lead times and the…
pact of conflict in the Middle East. Morton told analysts that bookings rose 7% year over year in the first half, while departed volumes increased 22% across the period and 35% in the second quarter
He said the company’s performance was “significantly ahead of the market,” supported by growth in winter beach holidays, city breaks and bookings from Ireland. City breaks more than doubled year over year, while bookings from Ireland increased 74%, Morton said. The company also reported that bookings over the most recent six-week period were up 9%, with month-to-date bookings for summer up 17%.
Company Reinstates Guidance Amid Later Booking Trends On the Beach said it is now confident in delivering adjusted profit for the year of between GBP 18 million and GBP 25 million. Morton said demand had “improved and settled” since the company’s March update, although customers are continuing to book closer to departure than in prior periods. Morton said the later booking pattern was a market-wide trend rather than one specific to On the Beach.