Nikon will price its semiconductor lithography machines below ASML to challenge the Dutch leader in the chipmaking equipment sector.
Nikon plans to price its semiconductor photolithography equipment below ASML, aiming to gain market share in the chipmaking sector. The company’s new CEO, Yasuhiro Ohmura, outlined the strategy, leveraging in-house production of key components to reduce costs and compete on price.
ASML currently dominates the lithography equipment market, with its machines critical for advanced semiconductor manufacturing. Nikon’s move follows efforts to revitalize its semiconductor business amid rising global demand for chipmaking tools.
The pricing strategy targets cost-sensitive customers, though ASML’s technological leadership and established supply chains remain key advantages in the industry.