Marks & Spencer has agreed a new franchise arrangement in the Philippines with PT Mitra Adiperkasa (MAP), with the first store due to open in Glorietta by the end of 2026.
The agreement expands a relationship of more than two decades between M&S and the Indonesian lifestyle retailer, which has operated the UK retailer’s franchise business in Indonesia and Vietnam
Under the new deal, MAP’s responsibilities will also cover the Philippines, where M&S has had a presence since 1984. M&S International managing director Mark Lemming said: “Having played a pivotal role in driving our growth in Indonesia, MAP’s deep local expertise gives us confidence as we accelerate our growth plans in Southeast Asia.” Earlier this year, M&S had indicated that it planned to move to a new franchise partner in the country. Under the agreement, MAP will offer M&S fashion, home & beauty and food ranges to consumers in the Philippines by the end of the year.
The deal forms part of M&S’s strategy in Southeast Asia to bring its operations in the region under a smaller number of franchise partners, with each overseeing several markets. MAP Fashion CEO Sameer Prasad added: “Taking over the M&S business in the Philippines marks an important milestone for MAP Fashion and reflects our commitment to growing iconic global brands across Southeast Asia. The Philippines is an exciting and fast-growing market, and Manila is the ideal place to begin this next chapter for M&S.” The Philippines deal comes as M&S navigates a difficult financial period.