The tool automates tasks like scheduling and sales for over 1 million businesses using WhatsApp, Messenger, and Instagram.
Meta Platforms introduced an AI-powered business agent designed to automate daily operations for enterprises. The tool, announced at a WhatsApp-focused conference, enables businesses to handle tasks such as booking appointments, closing sales, and managing customer queries across WhatsApp, Messenger, and Instagram.
Over 1 million businesses already use earlier chatbot versions of the agent. The new version expands capabilities with customizable responses and escalation to human staff for complex issues. Initially free, Meta plans to introduce paid subscriptions later this year.
The move signals Meta’s push to compete with OpenAI, Anthropic, and Google in the enterprise AI market, leveraging its social media platforms’ reach.