MCD reports modest 1.3% global comparable sales growth for Q2, missing expectations despite expanded value offerings.
McDonald’s (NYSE: MCD) posted a 1.3% year-over-year increase in global comparable store sales for the quarter ending June 30, below investor expectations. Total sales rose 5%, but organic growth lagged, with U.S. comparable sales up just 0.8%.
The company expanded its value menu in April, introducing items under $3, aiming to attract cost-conscious consumers. However, the initiative has yet to drive significant sales acceleration, raising concerns about demand resilience in key markets.
Comparable sales growth reflects revenue from existing locations, excluding new store openings. The slowdown contrasts with prior quarters, where stronger consumer spending supported higher growth rates.