Apple shares hold steady as a KeyBanc survey reveals a 9% month-over-month rise in indexed carrier spending before the iPhone 18 release.
Apple (AAPL) remained in focus after KeyBanc Capital Markets’ latest carrier survey indicated a 9% month-over-month increase in indexed spending. The data arrives ahead of next month’s anticipated iPhone 18 launch, suggesting potential pre-release momentum.
The survey’s findings contrast with recent mixed signals in the tech sector, though prior months had shown softer spending trends. Analysts view the uptick as a modest positive, though broader market conditions remain a key variable for Apple’s performance.
Shares showed little movement in premarket trading, reflecting cautious investor sentiment amid limited immediate reaction to the survey results.