Here’s How SoFi Is Using Artificial Intelligence (AI) and Why It Matters.
Hint: It Could Be a Game-Changer
With artificial intelligence (AI) offering high value in many different ways today, it was only a matter of time before it could help you manage your finances better. SoFi Technologies (NASDAQ: SOFI) is offering one of the first AI programs that syncs with your personal accounts through the SoFi app and offers targeted advice based on your individual financial standing. Here’s how SoFi’s new product, SoFi Coach, works, and why it could be a game changer for the online bank.
How SoFi is trying to reinvent banking SoFi isn’t dramatically different from any other U.S. bank, aside from not having any physical branches, and it’s not the only all-digital bank, either. But it’s building its brand by offering a large array of services and focusing on innovation. Most of its recent launches focus on blockchain technology, which it’s using to lower costs and increase speed related to financial management.