Regulators penalize the fast-fashion retailer for inadequate consumer disclosures and environmental reporting, sparking an appeal.
France’s consumer protection agency imposed fines totaling 22 million euros on Shein for failing to meet consumer information and environmental disclosure requirements. The penalties stem from alleged violations in online return policies and transparency standards, according to the regulator’s findings.
The largest fine, 16.7 million euros, targets missing details in confirmation emails, including pricing, delivery times, and seller information. Shein countered that all required data was accessible via customer accounts and its app, calling the penalties disproportionate. The company announced plans to appeal the decision.
Shein faces growing regulatory pressure across Europe as authorities tighten oversight of e-commerce practices. The fines follow similar scrutiny in other markets over compliance with consumer protection laws.