Quick Read – VIG beat NOBL by 88 percentage points over 10 years while charging 0.04% versus NOBL’s 0.35% expense ratio. – VIG’s looser 10-year dividend-growth screen captures megacap tech compounders that NOBL’s strict 25-year rule structurally excludes. – In taxable accounts,…
directing new contributions to VIG while holding existing NOBL captures future fee savings without triggering a tax bill. – Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and ProShares S&P 500 Dividend Aristocrats ETF didn’t make the cut. Grab the names FREE today
Investors who own the ProShares S&P 500 Dividend Aristocrats ETF (NYSEARCA:NOBL) bought one of the cleanest stories in dividend investing: S&P 500 companies that have raised their payout for at least 25 straight years. The screen filters out cyclicals that cut in downturns and leaves mature, cash-generative businesses in a single ticker. The marketing writes itself.
The problem is the wrapper. The Vanguard Dividend Appreciation ETF (NYSEARCA:VIG) runs a looser dividend-growth screen, charges one-eighth of NOBL’s fee, and has delivered a materially higher total return over the past decade. For a holder who bought NOBL for compounding rather than maximum durability, that combination is hard to ignore.