The soccer federation is piloting a blockchain-based system to reduce scalping and secondary-market price surges for 2026 World Cup tickets.
FIFA is deploying Avalanche’s blockchain technology to combat ticket scalping and fraud for the 2026 World Cup. The system, built on a custom Avalanche Layer-1 network, introduces two digital entitlements: Right-to-Buy (RTB) and Right-to-Ticket (RTT), granting fans priority access to tickets before public sales.
The initiative targets bots, counterfeit tickets, and inflated resale prices, long-standing issues in sports ticketing. FIFA Collect, the federation’s digital platform, will use the blockchain to manage the process, though details on the number of tickets involved remain undisclosed.
The pilot marks one of blockchain’s largest real-world applications in sports, with potential implications for event ticketing models globally. No immediate market reaction was reported.