Corporación Hijos de Rivera targets Italy’s beer market growth with a new local subsidiary and expanded distribution network.
Spanish beverage group Corporación Hijos de Rivera has launched Estrella Galicia Italia, a subsidiary to drive sales in Italy. The move follows strong demand for its Estrella Galicia beer range and aims to capitalize on market potential for new products.
The company previously relied on third-party distribution but will now establish its own warehouses and regional teams. Italy is a key market in its international expansion strategy, with plans for localized customer service and brand visibility campaigns.
Hijos de Rivera did not disclose current sales figures but emphasized Italy’s strategic importance. The subsidiary began operations earlier this year and will focus on accelerating growth through direct market engagement.